Terms of Use

§ 1 Scope & Provider

These Terms of Use ("Terms") govern the use of the LOOKWERK platform and all associated services (collectively, the "Service") provided by Pollok Media GmbH, Heresbachstr. 10, 40223 Düsseldorf, Germany, registered at the Amtsgericht Düsseldorf under HRB 110475 ("Provider", "we", "us").

By registering for an account or using the Service, you accept these Terms in their entirety. Deviating terms of the user shall not apply unless explicitly agreed in writing.

§ 2 Registration & Account

(1) Use of the Service requires the creation of a user account. You must provide truthful and complete information during registration. Natural persons must be at least 18 years old.

(2) You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You must notify us immediately at security@lookwerk.com if you become aware of any unauthorized use of your account.

(3) We reserve the right to refuse registration or to terminate accounts at our discretion if there is reason to believe that the provided information is inaccurate or that these Terms are being violated.

§ 3 Service Description

(1) LOOKWERK provides an AI-based platform that generates photorealistic model images from product photographs uploaded by the user ("Generated Content"). The Service is offered in different pricing tiers with varying feature sets.

(2) We strive for high availability but do not guarantee uninterrupted access. Scheduled maintenance will be announced in advance where possible. We reserve the right to modify, expand, or discontinue features of the Service at any time.

(3) Generated Content is produced by artificial intelligence. While we aim for high quality and accuracy, results may vary. We do not guarantee that Generated Content will be free of errors, artifacts, or inaccuracies.

§ 4 User Obligations

The user is obligated to:

• Use the Service only for lawful purposes and in compliance with all applicable laws and regulations.
• Only upload content (product images) to which the user holds the necessary rights or has obtained appropriate licenses.
• Not upload content that is illegal, offensive, defamatory, infringing on third-party rights, or that depicts real persons without their consent.
• Not attempt to reverse-engineer, decompile, or extract the AI models, algorithms, or training data used by the Service.
• Not use the Service for generating misleading, deceptive, or fraudulent content (e.g., deepfakes of real persons).
• Not circumvent, disable, or interfere with any security, rate-limiting, or access-control features of the Service.

§ 5 Intellectual Property & License

(1) The user retains all rights to the product images uploaded to the Service. By uploading content, the user grants us a limited, non-exclusive, worldwide license to process the content solely for the purpose of providing the Service.

(2) All rights to the Generated Content are transferred to the user upon creation. The user may use the Generated Content for any lawful commercial or non-commercial purpose without additional licensing fees.

(3) The LOOKWERK platform, brand, technology, user interface, documentation, and all underlying software remain the exclusive intellectual property of the Provider. No rights to these are transferred to the user.

(4) We reserve a limited, non-exclusive right to use anonymized or aggregated usage data (not including user-uploaded content or Generated Content) for the purposes of improving and developing the Service.

§ 6 Pricing & Payment

(1) The Service is available in free and paid tiers. The scope and pricing of paid plans are set out on our website. All prices are quoted in Euros and, where applicable, exclusive of statutory VAT.

(2) Paid subscriptions are billed in advance for the chosen billing period (monthly or annually). Payment is due immediately upon invoice. We accept the payment methods indicated on the platform.

(3) Unused generation credits do not carry over to the next billing period unless explicitly stated otherwise. Credits are non-transferable and non-refundable.

(4) We reserve the right to adjust prices with 30 days' prior notice. Price changes take effect at the beginning of the next billing period.

§ 7 Contract Duration & Termination

(1) Free accounts are valid for an indefinite period and may be terminated by the user at any time by deleting the account.

(2) Paid subscriptions automatically renew at the end of each billing period unless cancelled at least 7 days before the end of the current period.

(3) Both parties retain the right to terminate for cause (außerordentliche Kündigung) at any time. Good cause includes, but is not limited to, material breach of these Terms, insolvency, or fraudulent use of the Service.

(4) Upon termination, your right to use the Service ends immediately. We may delete your account data, including uploaded content, after a retention period of 30 days. Generated Content already downloaded remains yours.

§ 8 Warranty & Liability

(1) The Service is provided "as is" and "as available". We do not warrant that the Service will meet all of the user's requirements, be uninterrupted, timely, secure, or error-free.

(2) Our liability for slight negligence is excluded, except for damages arising from injury to life, body, or health, or from the breach of essential contractual obligations (Kardinalpflichten). In the case of breach of essential contractual obligations, liability is limited to the typically foreseeable damage.

(3) Our total aggregate liability under these Terms shall not exceed the total fees paid by the user during the twelve (12) months preceding the event giving rise to the claim.

(4) The above limitations of liability also apply in favor of our employees, representatives, and agents.

§ 9 Indemnification

The user agrees to indemnify and hold harmless the Provider from and against any third-party claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from or related to: (a) the user's violation of these Terms; (b) content uploaded by the user; (c) the user's use of Generated Content in violation of applicable law; or (d) infringement of third-party intellectual property rights through content uploaded by the user.

§ 10 Data Protection

We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and our Privacy Policy. By using the Service, you acknowledge our data processing practices as described in the Privacy Policy, available at Privacy Policy.

§ 11 AI-Specific Provisions

(1) The user acknowledges that the Generated Content is produced by artificial intelligence and may not be perfect. Visual artifacts, color deviations, or anatomical inaccuracies may occur.

(2) The AI models used by LOOKWERK do not replicate the likeness of any real person. Generated models are synthetic and do not represent identifiable individuals.

(3) The user is responsible for ensuring that Generated Content used in advertising or product listings complies with applicable advertising standards and consumer protection laws.

(4) Uploaded product images are processed for the sole purpose of generating the requested content and are not used to train or improve our AI models unless the user explicitly opts into such use.

§ 12 Availability & Force Majeure

(1) We target a service availability of 99.5% on a monthly basis (excluding scheduled maintenance). Enterprise customers may negotiate individual SLAs.

(2) Neither party shall be liable for failures or delays caused by circumstances beyond its reasonable control, including but not limited to natural disasters, pandemics, war, government actions, power failures, telecommunications outages, or cyberattacks.

§ 13 Changes to These Terms

(1) We may amend these Terms from time to time. We will notify registered users of material changes via email or in-app notification at least 30 days before the changes take effect.

(2) If you do not object to the changes within 30 days of receiving the notification and continue to use the Service, the revised Terms shall be deemed accepted. We will expressly inform you of this consequence in the change notification.

§ 14 Final Provisions

(1) These Terms shall be governed by the laws of the Federal Republic of Germany, excluding the UN Convention on Contracts for the International Sale of Goods (CISG).

(2) If the user is a merchant (Kaufmann), a legal entity under public law, or a public-law special fund, the exclusive place of jurisdiction for all disputes arising from or in connection with these Terms is Düsseldorf, Germany.

(3) Should any provision of these Terms be or become invalid, the remaining provisions shall remain in full force and effect. The invalid provision shall be replaced by a valid provision that most closely reflects the economic intent of the invalid provision.

(4) The European Commission provides an Online Dispute Resolution (ODR) platform at https://ec.europa.eu/consumers/odr. We are neither obligated nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

§ 15 Contact

Pollok Media GmbH
Heresbachstr. 10
40223 Düsseldorf
Germany

E-Mail: legal@lookwerk.com
Managing Directors: Marlon Pollok & Maik Wittkowski
Register Court: Amtsgericht Düsseldorf, HRB 110475